Explore G-SHOCK City, Unlock Limited-Edition NFTs, and Experience the Brand Like Never Before
DOVER, N.J. – Casio America, Inc. is excited to unveil a groundbreaking initiative for its renowned G-SHOCK brand with the introduction of VIRTUAL G-SHOCK in The Sandbox, a Web3 metaverse partnership that integrates the brand’s renowned resilience and distinctive style into an engaging, interactive environment. Scheduled to launch on September 24, 2025, enthusiasts will have the opportunity to immerse themselves in the G-SHOCK universe through interactive gameplay, special avatar releases, and exclusive NFTs.
At the core of this innovative experience is G-SHOCK City, a virtual space designed as a thrilling adventure-game platform where players can traverse the history of G-SHOCK while engaging in survival races inspired by the brand’s shock-resistant features. Fans can explore the legacy of these iconic timepieces and seize the chance to acquire digital collectibles that honor G-SHOCK’s bold design heritage.
To celebrate this launch, G-SHOCK will debut its first collection of robot-themed avatars specifically for The Sandbox. These avatars draw inspiration from five of the brand’s most iconic models—DW-5600, DW-6900, GA-110, GA-2100, and the large GA-V01. Each NFT avatar boasts a distinctive appearance and gameplay upgrades exclusive to the Sandbox platform. Players and collectors will enjoy an unprecedented blend of G-SHOCK’s physical resilience and digital creativity, allowing them to engage with the brand in an innovative way.
This metaverse initiative aims not only to enhance fan interaction but also to introduce G-SHOCK to a younger, tech-oriented audience, effectively connecting watch lovers, gamers, and NFT enthusiasts within a lively, interactive setting.
About G-SHOCK
The G-SHOCK watch by CASIO is widely recognized for its durability, originating from the vision of its creator, Mr. Ibe, who aimed to develop a watch that would withstand extreme conditions. After constructing and testing over 200 handcrafted prototypes, the first G-SHOCK debuted in Japan in 1983, quickly earning the title of “the toughest watch of all time.” Each watch is engineered with seven key protective features: electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance, and overall toughness. The design incorporates advanced Casio technologies, including urethane-protected internal components and suspended timekeeping modules, ensuring it can endure harsh impacts. Since its inception, G-SHOCK has continually evolved, adhering to Mr. Ibe’s enduring motto: “never, never give up.”
About Casio America, Inc.
Based in Dover, N.J., Casio America, Inc. serves as the U.S. subsidiary of Casio Computer Co., Ltd., headquartered in Tokyo, Japan. As one of the leading global manufacturers of consumer electronics and business solutions, Casio America, Inc. was founded in 1957. It markets a wide range of products including calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers, and various consumer electronics. Committed to its corporate philosophy of “creativity and contribution,” Casio continues to introduce innovative and imaginative products to the market.
