Unity’s Struggles and Leadership Changes
Unity Technologies has encountered significant challenges in recent years, largely attributed to its previous CEO, John Riccitiello. His infamous remarks referring to developers as “fucking idiots” were particularly ill-timed, given that developers are crucial to the company’s success. However, this was overshadowed by Unity’s controversial proposal for a runtime fee, which would impose charges on game developers each time their games were launched. The backlash was immediate and intense, leading to widespread outrage and ultimately forcing Unity to retract the proposal, resulting in Riccitiello’s resignation.
New Leadership’s Approach to Developer Relations
Newly appointed CEO Matt Bromberg is now tasked with restoring Unity’s reputation and rebuilding trust among developers. In recent interviews, he has emphasized the importance of maintaining positive relationships with customers, stating, “you can’t have a business where we’re [fighting our] customers. That’s insane.” His comments indicate a shift towards a more collaborative approach, aiming to mend the rift caused by his predecessor’s actions.
Bromberg’s Views on the Metaverse
In a discussion with The Verge, Bromberg shared his skepticism regarding the concept of the metaverse, revealing, “I was never a massive believer in the metaverse during that period of time.” He recounted his experiences as a game developer, critiquing the emerging platforms as lacking innovation and reminiscent of outdated gaming models. He expressed confusion over the direction of many metaverse projects, asserting that they do not represent a viable consumer experience.
Live Service Games vs. the Metaverse
Bromberg made a distinction between the metaverse as envisioned by figures like Mark Zuckerberg and popular live service platforms such as Roblox and Fortnite, which are often inaccurately categorized as metaverses. He pointed out that these platforms have become central to the gaming industry, with a significant portion of gamers remaining dedicated to experiences they have enjoyed for years. According to recent data, around 92% of PC gamers are engaged with titles that are over two years old. He acknowledged the challenge of encouraging players to explore new games but clarified that the struggles of the metaverse should not be misconstrued as a sign of instability in the live service gaming sector.
Future of AR and Consumer Technology
Regarding the technology associated with the metaverse, including headsets and controllers, Bromberg did not hold back in his criticism of certain aspects but expressed optimism about the potential of augmented reality (AR). He believes it is only a matter of time before AR glasses reach a widely accepted form, stating, “I have no doubt that a couple of years from now everybody’s going to be wearing AR glasses.” He envisions a future where advancements in AI and voice technology will lead to seamless interactions with these devices, ultimately transforming how we engage with information and services.
Philosophical Considerations of Technology Integration
Bromberg’s insights also touch on a broader philosophical question about the implications of constant technological mediation in our lives. While he acknowledges the practical benefits of AR, there is an underlying concern about the desire to experience the world exclusively through technology. As someone who appreciates innovation, he raises a valid point about the potential downsides of living in a reality that is continuously filtered through digital devices.
